Our Mission Statement is to enhance the quality of life for our audiences by satisfying their needs for entertainment and education while ensuring we meet the expectations of our clients.
The words that describe us best: Innovative, Creative, Dynamic, Exciting, Tireless. As Trinidad and Tobago's leading media corporation, Caribbean Lifestyle (CL) Communications Limited is comprised of four FM stations: Music Radio 97.1FM; Ebony 104.1FM Heartbeat 103.5FM and The People's Station, Radio 90.5FM; and one television station, I.e.TV on Cable Channel 1.
Apart from its involvement in traditional media, Caribbean Lifestyle Communications is also an Events Management company and has hosted seminars with distinguished speakers such as Dr. Philip Kotler; Al and Laura Ries; and Professor Don Schultz. However, our company’s potential is evident as the producers and event managers of the Plymouth Jazz Festival Tobago which has included performers such as Stevie Wonder, Sting, Elton John, Diana Ross, Patti La Belle and many others. Within three years of the staging of this world-class three-day concert event, CL Communications has made it one of the world’s most prominent concert events on the annual calendar. For more information visit www.plymouthjazzfest.com.
CL Communications also has a responsibility to the communities we serve and to our clients. Our focus has been understanding our clients so we can help them to get results through the services we offer.” With a strong impetus towards marketing and consulting, Caribbean Lifestyle Communications knows that advertisers today want to see ROI in all aspects of their marketing and advertising campaigns.
CL Communications Ltd is also involved in film and video production via its production house, VA Films. VA Films (formerly Video Associates) has worked with recognized film-makers such as Merchant and Ivory on the 35-mm film adaptaion of the V.S. Naipual novel, “Mystic Masseur”. VA has also done “Shells”, and “Club Dead.com” for the foreign film markets. In 2007, VA also worked on the Bollywood flick, “Dulha Mil Gaya” starring Sushmita Sen, Shah Rukh Khan and Fardeen Khan, written and directed by Mudassar Aziz and produced by Vivek Vaswani. Executive Director of Dulha Mil Gaya and CEO of Caribbean Lifestyle Communications says that the Bollywood venture was key to showing India’s film industry the potential of Trinidad and Tobago for co-productions.
Chairman – Mr. Anthony Maharaj
With over sixteen Feature Films to his name, Anthony Maharaj has extensive knowledge of the motion picture industry having been involved in all major aspects of it for the past fifty years. His productions are still shown on cable TV and an extensive database of his movies can be found at IMDB online.
Most of his action and war film were shot on location in the Philippines where he set up CariPhil pictures. As the Chief Executive Officer of Westbrook MP Films his post-production and other principal photography work is done mainly in Los Angeles. His return to Trinidad after a rewarding career overseas was due to his determination to assist in the development of the local film industry which Maharaj laments “cannot seem to get off the ground because of the unavailable infrastructure.”
Where he began?
Anthony was born into films since his parents were largely responsible for the distribution of Indian Films throughout the Caribbean, from the days of films such as Babul, Nagin, Mother India and even earlier. At age 14 Anthony started working with his parents and later moved on to working with Paramount and MGM in Guyana and Trinidad until he formed his own company, AMA Films. Anthony’s distribution company is the distributor in the Caribbean for Samuel Goldwyn, Lorimar, Morgan Creek, ITC and Miramax. The movies include: Dirty Dancing, Jesus of Nazareth, Robin Hood Prince of Thieves, Last of the Mohicans, The Crow, Wild Geese, Sea Wolves ….to name a few.
At age 19, Anthony was involved in the production of Trinidad’s first feature film “The Right and the Wrong.” He has worked extensively outside of Trinidad and Tobago. In Manila, Anthony owned and operated Cariphil Pictures, a production and distribution company. As a Writer/ Producer / Director he has sixteen films to his credit. Fourteen were shot in Los Angeles and on locations in Thailand, Manila and Hong Kong. His films include: Final Mission for Thorn EMI, Naked Vengeance for Orion, Future Hunters for Vestron International, N.A.M for Nelson Entertainment.
The cast of “Shells” included actors and actresses from “The Young & the Restless”, Chuck Jeffrey’s from Blade and veteran Richard Norton. The genre is Suspense Thriller. Retitled “Secrets of the Shells”, the film was chosen by the Belize Film Festival to be the red carpet opening film in 2001.
Anthony joined V. A. Films to embark on feature film productions in Trinidad. His first venture was working with the esteemed Merchant & Ivory team as Associate Producer on the film “Mystic Masseur.” Anthony Maharaj recently completed the feature film entitled “ Clubdead.Com”, which he produced and directed for Roger Corman, Concorde Pictures Los Angeles. His interest in developing the local film industry allows him to work with amateur producers, directors and writers at “I.e.TV” Flow Cable Channel 1.
He intends on highlighting the positive aspects of our country as a vibrant environment for the entertainment industry, capable of meeting the expectations of the international industry. “Caribbean Lifestyle Communications is moving towards being globally competitive…. all it takes is effort, believing in it and the determination to achieve it.” For more information visit: www.anthonymaharaj.com
Managing Director – Ms. Kiran Maharaj
Apart from her day to day activities as Managing Director where she is also in charge of the group’s marketing, Kiran is currently Vice President of the Trinidad & Tobago Publishers and Broadcasters Association (TTPBA) and former President of TTPBA. As a TTPBA Board Member, she has adopted the responsibility for developing training programmes for the development of the media industry which she feels is crucial. She also sits on the Civil Society Committee which was responsible for developing the Political Code of Ethics (which was signed by all political parties contesting the 2015 General Elections in Trinidad and Tobago); and serves as a Debates Commissioner.
Kiran began her career in media as a Freelance Journalist with some of the local newspapers and magazines and her passion for Journalism eventually led her to become a Freelance Correspondent for CNN World Report for two years. She managed her first radio station (Radio 90.5FM) at the age of twenty-three moving from the position of Marketing Executive and On-Air host to General Manager. She was the only female manager i(and the youngest- almost half of the age) in the conglomerate that owned the station at the time. She was soon appointed to the Board of Directors of the then CL Communications Network where she went on to become the group’s General Manager. In 2005 she and her father decided to invest in the media network and acquired it. Today Caribbean Lifestyle Communications Media Network dominates the local media market. The entity has successfully entered the world of online and new media and has a large following of listeners not just from Trinidad and Tobago, but globally with its key markets located in the United States and throughout the Caribbean.
Kiran is a member of Alliance for Women in Media based in Washington DC and in 2008 they featured her in their magazine "Waves" as a woman to watch, calling her "an island of one".
With over 20 years of experience in Media and Entertainment, Kiran is also the Founder of the world's first radio station for women, Heartbeat Radio. This is the milestone in her career that she says means the most to her. The station was formed as a blueprint for a radio brand that could become global with the distinct aim of enhancing the quality of life for women through empowerment via the airwaves. The station received overwhelming feedback within its first year and due to the demand of male listeners who expressed their appreciation of the station and how much it also touched their lives, the slogan was restated to be “Radio for Women and the Men Who Love Them” (the suggestion of rebranding to this tagline came from a convincing male listener who said his family life improved due to the programming of the station).
One of the foundations of the media network is to give support in the form of free advertising and interviews to several charities throughout the year including the Cancer Society; the Autism Society; The Down Syndrome Family Network; the Interclub of Trinidad and Tobago; Parenting TT; and several others. Kiran believes that nurturing the human spirit via education and empowerment is key to a better global village.
She is also a Past President of the Greater Tunapuna Chamber of Industry and Commerce (elected at the age of 25 making her the youngest elected individual of a local chamber of commerce). In 2006, Kiran was awarded a Fellowship in Broadcast Leadership and Management from the National Association of Broadcasters in Washington DC and remains the only non-U.S. Citizen selected to be part of their programme.
She was also the Co-Chair and Project Lead of the Local Organizing Committee for the International Press Institute’s 2012 World Congress Meeting which was held in Trinidad, hosting more than 300 Journalists from 70 countries. She is the Project Lead and Co-Chair of the LOC for the IFEX Annual General Meeting which will take place in Trinidad in October 2015.
Her formal education includes degrees in Literature, Political Science, Business Administration; a certificate in Effective Media Management and Strategy from Harvard Business School; a Master’s Certificate in Internet Strategy and Guerilla Marketing; and several certifications in Journalism, Digital Media, and Marketing.
She believes in connecting with people and touching their lives by creating positive vibrations in as many ways as she can which is why she said she loves being in media. She gets her passion and drive from being able to bring about positive change and by learning from others and imparting what she knows in order to empower and enrich those around her. Her staff fondly calls her “manage.”
On-Air Director – Ms. Kavita Maharaj
Kavita is responsible for the Traffic and Programming Departments and also works closely with the marketing team to ensure that clients’ promotions are properly executed. In addition, she co-hosts a weekly radio show on The People’s Statin Radio 90.5FM where she enjoys connecting with listeners; and you can often find her in the production studio whipping up some of our most innovative station promos.
Although a true artist whose hidden talent is seen on canvas, Kavita’s background includes continuity and set design. At events she fills her role as Stage Manager and Master of Ceremony for main events hosted by the network.
Her formal education and training includes Business Administration, Visual Art and Design, Film Technique and Broadcasting.
She manages a lot of the stations’ charity events and alliances where she believes her real joy lies.
Human Resource & Administrative Manager – Ms. Karishma Maharaj
Apart from her portfolio as H.R. Manager, Karishma oversees all aspects of the administrative support services at Caribbean Lifestyle Communications. As the entity has grown so has her responsibility as Administrative Manager where she fulfils the role too as manager of strategic alliances and partnerships.
As a key member of the management team, she is behind the scenes ensuring our events and outdoor activities are a success.
Her formal training is in Events Management, Public Relations and Economics but she has a keen interest in Finance and Business Development.
I.T. Manager – Mr. Robin Bansingh